Edited social videos for Holiday Inn Express's "Sizzle Sessions" campaign, featuring UK music legend Professor Green. The ASMR-inspired soundtrack, aimed at promoting relaxation and better sleep, launched on IHG's Spotify channel during the November Supermoon.
Deliverables:
• Teaser video - 9:16 x1
• Announcement video - 9:16 x1
• Instagram Story - 9:16 x2
• Instagram Reels - 9:16 x2
• Tiktok video - 9:16 x2
• Teaser video - 9:16 x1
• Announcement video - 9:16 x1
• Instagram Story - 9:16 x2
• Instagram Reels - 9:16 x2
• Tiktok video - 9:16 x2
Social Media, Video Editing, Audio Mixing, Colour Grading
Production: Many Makers
For: Professor Green, Holiday Inn Express, IHG
For: Professor Green, Holiday Inn Express, IHG
40" Instagram Reel (1) 9:16
35" Instagram Story (1) 9:16
25" Instagram Reel (2) 9:16
25" Instagram Story (2) 9:16
Tiktok (1) 9:16
Professor Green's IG: Reel 1 | Reel 2 | Reel 3
Responsibilities:
- Edited video content tailored for social platforms such as Instagram, TikTok, and YouTube
- Trimmed, colour-corrected, audio mixed, and enhanced video clips to align with brand guidelines and platform specifications
- Sourced stock footage, music, and sound effects as needed
- Worked closely with Producers to ensure cohesive storytelling and branding
- Incorporated feedback to refine edits and meet project objectives
Responsibilities:
- Edited video content tailored for social platforms such as Instagram, TikTok, and YouTube
- Trimmed, colour-corrected, audio mixed, and enhanced video clips to align with brand guidelines and platform specifications
- Sourced stock footage, music, and sound effects as needed
- Worked closely with Producers to ensure cohesive storytelling and branding
- Incorporated feedback to refine edits and meet project objectives
Team
1 Producer
1 Producer
Duration (each asset)
3 weeks
3 weeks
Live Date
December 2024
December 2024