Brief: Create a successful launch campaign to drive awareness and trial of NPD, Dolmio Intensify. Dolmio Intensify delivers flavour excitement in 3 tasty levels of intensity: the scale of Mild, Spicy to Fiery ensures that the range is inclusive/tailored to everyone’s needs & moods.
Deliverables:
• 15” video - 16:9 (YouTube unskippable) x1
• 6-10” social video - 4:5, 2:3 (Meta & Pinterest) x2
• 6” video Meal Choice "Big Night in" - 16:9 (YouTube bumper) x1
• 6” social video in 4:5 and 2:3 (Meta & Pinterest) x2
• Interactive social story (Meta) x1
• 6” video Meal Choice "Quick Lunch" - 16:9 (YouTube bumper) x1
Deliverables:
• 15” video - 16:9 (YouTube unskippable) x1
• 6-10” social video - 4:5, 2:3 (Meta & Pinterest) x2
• 6” video Meal Choice "Big Night in" - 16:9 (YouTube bumper) x1
• 6” social video in 4:5 and 2:3 (Meta & Pinterest) x2
• Interactive social story (Meta) x1
• 6” video Meal Choice "Quick Lunch" - 16:9 (YouTube bumper) x1
Paid Social, Concept, Storyboarding, Creative Direction
Dolmio Intensify
15" - "New Dolmio Intensify"
- YouTube unskippable -
- Original Storyboard -
10" - "Lunchtime"
- YouTube bumper -
10" - "Nights In"
- YouTube bumper -
Instagram Reels 6"
Instagram Story 3" x3 Posts
- Original Storyboard -
Responsibilities:
• Developed concepts and ideas to shape the overarching visual identity and atmosphere
• Participated in brainstorming sessions to generate design concepts and ideas that align with their brand book
• Worked closely with Creative Director and Copy Writer and cross-functional team members
• Created storyboards detailing visual elements, movements, colours, placements of copies and pace
• Collaborated in voice recording sessions with Voice Actor to ensure the desired atmosphere was accurately conveyed
• Ensured the accurate representation of the creative vision in storyboards
• Provided precise instructions to Motion Designers for consistent execution that aligns with the KV, guiding them to convey the intended vision from the storyboard
• Worked with clients to integrate their ideas seamlessly
• Incorporated their feedback to enhance video designs
• Developed concepts and ideas to shape the overarching visual identity and atmosphere
• Participated in brainstorming sessions to generate design concepts and ideas that align with their brand book
• Worked closely with Creative Director and Copy Writer and cross-functional team members
• Created storyboards detailing visual elements, movements, colours, placements of copies and pace
• Collaborated in voice recording sessions with Voice Actor to ensure the desired atmosphere was accurately conveyed
• Ensured the accurate representation of the creative vision in storyboards
• Provided precise instructions to Motion Designers for consistent execution that aligns with the KV, guiding them to convey the intended vision from the storyboard
• Worked with clients to integrate their ideas seamlessly
• Incorporated their feedback to enhance video designs
Worked with
x1 Creative Director
x1 Copy Writer/Creative
x1 Motion Designer
x1 Voice Actor
x1 Account Director
x1 Creative Director
x1 Copy Writer/Creative
x1 Motion Designer
x1 Voice Actor
x1 Account Director
Project Duration
3 months
3 months
Live Date
October 2023
October 2023