Brief: To create a series of videos to celebrate and promote 10 years of IQOS in Japan, highlighting the key veterans and some user interviews.
*Production based in London with the UK crews only. Everything produced in English is then translated into Japanese. The content is exclusively released in Japan.
Deliverables:
• 60” video - 16:9 x1
• 15” video - 16:9 x2
• 06” video - 16:9 x3
*Production based in London with the UK crews only. Everything produced in English is then translated into Japanese. The content is exclusively released in Japan.
Deliverables:
• 60” video - 16:9 x1
• 15” video - 16:9 x2
• 06” video - 16:9 x3
Paid Ad, Video Editing, Translation
Production: cain&abel DDB, DDBO Japan
Client: IQOS Japan
Client: IQOS Japan
60" - UVC Manifesto 16:9
- YouTube unskippable -
15" - Takashi Kudo (TeamLab) Highlight
- Pt. 1 -
15" - Takashi Kudo (TeamLab) Highlight
- Pt. 2 -
Responsibilities:
• Collaborated with Senior Editor and Director on editing and delivering a series of videos for IQOS Japan
• Worked closely with Producer to ensure video content aligned with project briefs and effectively targeted the Japanese audience. Also responsible for correcting Japanese errors and refining the tone in both languages
• Conducted sample voiceover in Japanese before professional recording to ensure optimal voice delivery
• Translated Japanese audio and added English captions during editing, facilitating seamless communication within UK-based team for production of videos that are exclusively released in Japan
• Designed captivating animations and incorporating dynamic typography to enhance video visual appeal and brand identity
• Executed real-time video editing, making adjustments, and proposing alternative edits to ensure the video content is culturally and linguistically cohesive, ensuring effective resonance in both languages
• Collaborated with Senior Editor and Director on editing and delivering a series of videos for IQOS Japan
• Worked closely with Producer to ensure video content aligned with project briefs and effectively targeted the Japanese audience. Also responsible for correcting Japanese errors and refining the tone in both languages
• Conducted sample voiceover in Japanese before professional recording to ensure optimal voice delivery
• Translated Japanese audio and added English captions during editing, facilitating seamless communication within UK-based team for production of videos that are exclusively released in Japan
• Designed captivating animations and incorporating dynamic typography to enhance video visual appeal and brand identity
• Executed real-time video editing, making adjustments, and proposing alternative edits to ensure the video content is culturally and linguistically cohesive, ensuring effective resonance in both languages
Worked with
x1 Director
x1 Senior Editor
x1 Producer
x1 Director
x1 Senior Editor
x1 Producer
Project Duration
3 months
3 months