Brief: To create engaging content through video editing, copywriting, artworking, and AI-driven image generation, ensuring the content calendar aligns with brand strategy and stays up-to-date while utilising social scheduling tools for effective planning, managing community engagement across social platforms, monitoring content submissions, providing insights through data analysis to refine strategies, and acting as a key point of contact to ensure all content resonates with Malibu Drinks' goals and objectives.
Concept, Community Management, AI generation, Copy Write, Social Media
Malibu Drinks
Wieden and Kennedy London
Wieden and Kennedy London
- AI-generated social assets -
- Copy writing -
Responsibilities:
• Collaborated with the team to brainstorm ideas, and create content, including video editing, copywriting, artworking, and AI image generation through prompt engineering for Malibu Drinks
• Worked closely with strategists to align the content calendar with the brand strategy and effectively engage the audience
• Managed the content calendar for clients, ensuring everything was up to date and utilising social scheduling service for effective planning
• Monitored and managed internal and external content submissions, ensuring approved work is added to the content calendar
• Engage with the community across various social platforms (Instagram, X, Meta), actively participating in discussions to build a stronger online presence
• Managed multiple client accounts and liaise with clients for upcoming posts, ensuring that the content aligns with their goals and objectives
• Gathered data and metrics to gain insights into community engagement and analysed them for improvement
• Acted as a liaison between the community and the team, conveying feedback and supporting community needs
• Stayed informed about industry trends and best practices in community management to continually refine strategies and tactics
• Collaborated with the team to brainstorm ideas, and create content, including video editing, copywriting, artworking, and AI image generation through prompt engineering for Malibu Drinks
• Worked closely with strategists to align the content calendar with the brand strategy and effectively engage the audience
• Managed the content calendar for clients, ensuring everything was up to date and utilising social scheduling service for effective planning
• Monitored and managed internal and external content submissions, ensuring approved work is added to the content calendar
• Engage with the community across various social platforms (Instagram, X, Meta), actively participating in discussions to build a stronger online presence
• Managed multiple client accounts and liaise with clients for upcoming posts, ensuring that the content aligns with their goals and objectives
• Gathered data and metrics to gain insights into community engagement and analysed them for improvement
• Acted as a liaison between the community and the team, conveying feedback and supporting community needs
• Stayed informed about industry trends and best practices in community management to continually refine strategies and tactics
Worked with
1 Designer, 1 Copy Writer, 1 Strategist, 1 Project Manager
1 Designer, 1 Copy Writer, 1 Strategist, 1 Project Manager
Project Duration
3 months
3 months
Live Date
March - August 2024
March - August 2024