Brief: Build greater relevance with the audience (GenZ) by showing up in more ‘reactive’, ‘responsive’ & ‘platform native’ ways at relevant moments & occasions throughout the year. Sharing daily lives, taking selfies, and using filters. M&M's characters can behave like the influencers they are.
Storyboarding, Concept, Social Media
M&M's
1. "Have You Heard?"
- Instagram, TikTok -
- Storyboard -
2. "Hit the Griddy!"
- Instagram, TikTok -
- Storyboard -
Responsibilities:
• Worked closely with Creatives to achieve the desired video outcomes
• Translated scripts or concepts into visual representations through storyboards
• Created a storyboard for social media content that aligns with the brand's messaging and goals; a series of panels that depict key scenes, shots, camera angles, character positions, and other visual elements - each panel represents a specific moment in the story
• Collaborated with creatives and other team members to ensure that the storyboard accurately communicates the creative vision
• Provided clear and detailed instructions to Motion Designer conveying the vision and intent of the storyboard
• Incorporate feedback from stakeholders to refine and improve the videos
• Worked closely with Creatives to achieve the desired video outcomes
• Translated scripts or concepts into visual representations through storyboards
• Created a storyboard for social media content that aligns with the brand's messaging and goals; a series of panels that depict key scenes, shots, camera angles, character positions, and other visual elements - each panel represents a specific moment in the story
• Collaborated with creatives and other team members to ensure that the storyboard accurately communicates the creative vision
• Provided clear and detailed instructions to Motion Designer conveying the vision and intent of the storyboard
• Incorporate feedback from stakeholders to refine and improve the videos
Worked with
1 Creative and 1 Account Director
1 Creative and 1 Account Director
Project Duration
1 week
1 week
Live Date
August - September 2023
August - September 2023