New Balance Football - YouTube Series

New Balance Football has launched its 'Football's Next Wave' campaign, a documentary series following individuals from in and around football culture who are trailblazing a new and unorthodox path. The campaign is a three-part documentary series shining a light on the subcultures and communities thriving around the game. The UK reveals the disruptive influences of grassroots football, fan community and explores a unique, independent pathway to English football. The US uncovers the nascent soccer scene in Atlanta and Japan explores the creative revolution happening in Tokyo as Western and Eastern cultures collide. They all play host to people who, like the brand, are ready to kick back against the established set of rules and walk an independent path.

Video Editing, Translation

New Balance Football, SHUKYU Magazine

Full Video

Stills

In Collaboration with:
SHUKYU Magazine

Team
x2 Editor
x1 Motion Designer
x1 Project Manager
x1 Creative Director

Duration
October 2019 - March 2020

Responsibility
- Liaising with the Japanese casts
- Translation between Japanese crews and UK crews facilitating seamless communication
- Executing real-time video editing, making adjustments, and proposing alternative edits to ensure the video content is culturally and linguistically cohesive, ensuring effective resonance in both languages (Japanese audio/English subs)
- Designing captivating animations and incorporating Japanese typography to enhance video visual appeal
- Translating Japanese audio and adding English captions during editing, facilitating seamless communication within London team

Live Date
June 2020

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