Brief: Develop a full digital campaign toolkit to support the launch and raise awareness of the brand-new Pedigree multivitamins range.
Deliverables:
• 15” YouTube unskippable video (16:9) x3
• 10” Instagram Stories & Meta video (4:5) x3
• 10” Instagram Stories & Meta video (9:16) x3
• 10" Instagram Reels & TikTok (9:16) x2
• 15” YouTube unskippable video (16:9) x3
• 10” Instagram Stories & Meta video (4:5) x3
• 10” Instagram Stories & Meta video (9:16) x3
• 10" Instagram Reels & TikTok (9:16) x2
Paid Social, Video Editing, Motion Graphics
Pedigree
Part 1: Dog Rolling
- YouTube -
- Instagram, Meta -
Part 2: Ball Game
- YouTube -
- Instagram, Meta -
Part 3: Tail Wagging
- YouTube -
- Instagram, Meta -
Reels
- TikTok -
Responsibilities:
• Worked closely with Creative Director, Account Director, and Motion Designer to achieve the desired video outcomes
• Edit raw video footage into polished and visually appealing videos suitable for various social media platforms, such as Instagram, Facebook, TikTok, YouTube, etc.
• Trim, splice, and arrange video clips to create a coherent narrative or story
• Adjust and balance colour, lighting, audio, and other technical aspects to ensure high-quality video production
• Understand the mood, tone, and message of the video and search for a soundtrack that fits
• Create a shortlist of potential tracks that match the video's requirements
• Arrange the selected track on the timeline, making adjustments to start and end points as needed then cut and trim the track to fit the video's duration
• Incorporate graphics, animations, text overlays, and other visual elements to enhance the video's storytelling and message
• Apply special effects, transitions, and filters to enhance the visual appeal of the videos
• Incorporate feedback from stakeholders to refine and improve the videos
• Worked closely with Creative Director, Account Director, and Motion Designer to achieve the desired video outcomes
• Edit raw video footage into polished and visually appealing videos suitable for various social media platforms, such as Instagram, Facebook, TikTok, YouTube, etc.
• Trim, splice, and arrange video clips to create a coherent narrative or story
• Adjust and balance colour, lighting, audio, and other technical aspects to ensure high-quality video production
• Understand the mood, tone, and message of the video and search for a soundtrack that fits
• Create a shortlist of potential tracks that match the video's requirements
• Arrange the selected track on the timeline, making adjustments to start and end points as needed then cut and trim the track to fit the video's duration
• Incorporate graphics, animations, text overlays, and other visual elements to enhance the video's storytelling and message
• Apply special effects, transitions, and filters to enhance the visual appeal of the videos
• Incorporate feedback from stakeholders to refine and improve the videos
Worked with
x1 Creative Director
x1 Project Manager
x1 3D Animator
x1 Account Director
x1 Creative Director
x1 Project Manager
x1 3D Animator
x1 Account Director
Project Duration
3 months
3 months
Live Date
January 2024
January 2024