Kaz Hasegawa - Robinson's Creations

Brief: Create 10 posts in three phases for activating the Robinson's Fruit Creations range, with the Step Into Flavour campaign, including a chance to win a room makeover designed by iconic influencer and stylist Siobhan Murphy.

Deliverables:
- Phase 1: Tease -
   •   Carousel post 4:5 (Instagram Feed & Meta) x1
   • 10" video 4:5 (Instagram & Meta) x1
- Phase 2: Launch -
   • 10" video 9:16 (Instagram Feed & Meta) x1
   •   10" video 4:5 (Instagram Feed & Meta) x1
   •   10" video 9:16 (Instagram Story) x1
   •   Carousel post 4:5 (Instagram Feed & Meta) x1
- Phase 3: Drive Entries -
   • 6" video 4:5 (Instagram Feed & Meta) x3

Storyboarding, Art Direction, Creative Direction, Social Media

Robinson's

PHASE 1: TEASER

- 4:5 Carousel Storyboard -

Link to the Robinson's carousel post

- 4:5 Reel Storyboard -

PHASE 2: LAUNCH

- 9:16 Video Storyboard -

- 4:5 Video Storyboard -

- 9:16 IG Stories Storyboard -

- 4:5 Feed Post Storyboard -

PHASE 3: DRIVE ENTRIES

- 9:16 Video Storyboard -

Responsibilities:
• Developed concepts and ideas to shape the overarching visual identity and atmosphere
   •   Translated scripts or concepts into visual representations through storyboards
   •   Created a storyboard for social media content that aligns with the brand's messaging and goals
• Worked closely with Copy Writer and Animator
• Provided precise instructions to Animator for consistent execution that aligns with the KV, guiding them to convey the intended vision from the storyboard
•   Incorporate feedback to refine and improve the videos

Worked with
1 Copy Writer and 1 Animator

Project Duration
1 week

Live Date
June - July 2023