Brief: Create short-form video assets for paid social campaigns across YouTube, Instagram, and Pinterest, producing high-impact edits tailored to different stages of the marketing funnel (Consideration & Conversion). The objective was to develop engaging, platform-optimised content that aligns with the brand’s messaging strategy and enhances audience engagement.
Deliverables:
• 15-30” video - 16:9 (YouTube unskippable) x7
• 6-10” video - 2:3 (Pinterest) x7
• 15" video - 9:16 (Instagram Story | Reel) x7
Deliverables:
• 15-30” video - 16:9 (YouTube unskippable) x7
• 6-10” video - 2:3 (Pinterest) x7
• 15" video - 9:16 (Instagram Story | Reel) x7
Paid Social, Concept, Video Editing, Motion Graphics
Ruggable
15", 30" - 16:9 YouTube unskippable
6" - 2:3 Pinterest
15" - 9:16 Instagram Story/Reel
Responsibilities:
• Edited and formatted videos for social paid ads, including YouTube, Instagram Stories, Reels, and Pinterest.
• Implemented client feedback and provided recommendations to optimise content for different platforms.
• Adjusted music, pacing, and visuals to enhance engagement and storytelling.
• Provided additional creative ideas, including developing an extra asset beyond the initial brief.
• Packaged and delivered final assets, ensuring all formats met quality and platform requirements.
• Managed timelines, tracked work hours, and communicated progress effectively with the client.
• Edited and formatted videos for social paid ads, including YouTube, Instagram Stories, Reels, and Pinterest.
• Implemented client feedback and provided recommendations to optimise content for different platforms.
• Adjusted music, pacing, and visuals to enhance engagement and storytelling.
• Provided additional creative ideas, including developing an extra asset beyond the initial brief.
• Packaged and delivered final assets, ensuring all formats met quality and platform requirements.
• Managed timelines, tracked work hours, and communicated progress effectively with the client.
Worked with
Marketing Director
Marketing Director
Project Duration
3 weeks
3 weeks
Live Date
April/May 2025
April/May 2025